MARCH RECORDS has always been one of our favorite iconic US labels for indiepop of all forms, and they're about to celebrate 10 years in the business. (Our best to Skippy for doing such a damn fine job all these years!)

As unwritten law dictates that all labels turning 10 throw themselves one big ol' anniversary hoopla, March has taken it upon themselves to organize a 3-day bender at Brownie's in New York City, on February 14, 15, & 16. And it's basically the Woodstock of indiepop, folks. Check out this lineup:

OOBERMAN, THE OCEAN BLUE, KLEENEXGIRLWONDER, ALLEN CLAPP (of the Orange Peels,) BENETT, THE SATURDAY PEOPLE (featuring former members of Velocity Girl and others,) MY FAVORITE, SKATING CLUB, ADEN, THE CHERRY ORCHARD, EMBELLISH, and, sadly, the last ever show from the fantastic BARCELONA, who are splitting after putting out one of the best records of the 2001, "Transhuman Revolution."

Tickets for these unbelievable shows are exclusively available at March's mail order site, www.futurepopshop.com.