I'll be frank, there's really no reason for this story except for the fact that it talks about Elbow.  And I like Elbow... a lot.  Guy Garvey (the lead singer) did an interview in NME where he has quotes about the new album:  "romantic and nostalgic, as a lot of our stuff is, but... I don't really know how to put it; I suppose it’s bigger in some places and subtler in others."  Or y'know, like all the other Elbow albums that have ever existed, except this one will be bigger and subtler.  Needless to say, I'm still excited about the upcoming album.